Find the Best Bookie According to:
What makes a top online betting site? This is the question you are most certainly asking, no matter if you are just getting into gambling or being an experienced betting veteran. With so many online sportsbooks out there nowadays, it’s getting hard to weight-in the options. Well, let us make the decision much easier by clear cut criteria for bookmaker comparison. It’s only two simple steps from there. Step one – pick up the factors and features which make a bookmaker good and are important to you, read the expert reviews, take on and see how fellow bettors are rating the bookie. Step two – enjoy improved betting experience by ensuring an educated choice of trusted sportsbook, taking advantage and value by using the site’s vast amounts of betting resources to further enhance your winnings and maximize your return.User Rating
Undoubtedly user rating is one of the most important criteria for finding a good bookmaker. The ability to judge on feedback of fellow bettors based their personal experience and knowledge makes it your best bet, if not a sure bet, in choosing a legit online sportsbook. Surely there is a reason why betting companies such as bet365, betfair or Pinnacle are so popular among peers. A high user rating usually signals that the bookmaker grades high in most categories and offers an all around great product – from competitive odds, solid promotions, betting features, trustworthy and safe with personal details, sure to pay out winnings, and let’s not forget that good reputation builds slowly over time.
User Rating
#AD New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
User Rating
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.
User Rating
18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
User Rating
18+. T&C Apply. Free bets non withdrawable. Single & E/W bets only. Free bet stake not included in returns. 30 day free bet expiry. Begambleaware.org
User Rating
UK and Ireland only, Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs apply
User Rating
New customers only,min deposit and bet £10 frim UK card. Min odds evens (1/5 per multi. selection).4x£5 Free Bets valid for 7 days,stake not returned,no cashout.T&Cs apply.18+ begambleaware.org | Please gamble responsibly.
User Rating
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
User Rating
New Customers Only 18+ begambleaware.org. Min Odds of Evs. Max £10 bet. The max additional profit that will be credited is £100. Full Ts&Cs Apply.
User Rating
18+. Significant T&Cs Apply. Please Gamble Responsibly. BeGambleAware.org.
User Rating
18+. Minimum deposit £10. Only real money wagering with minimum 1.80 odds qualifies for the promotion. Bonus bet stake is not included in any winnings and winnings are paid in cash. Bonus bets are valid for 7 days and cannot be split. Additional T&Cs apply.
User Rating
18+ | General Promotions Terms Apply | New UK customers only | min bet £10 | matched max £25 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply
User Rating
18+ New customers only. Mobile Only. £10 min deposit activates 1x100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply www.begambleaware.org
User Rating
50% on your sports betting bankroll on your first-ever deposit. Use promo code BOL1000 while making your initial deposit and your 50% bonus will be added onto your balance within seconds. To maximize your earn, you can score up to $1,000.00 worth of free plays from this one deposit.
User Rating
The Sports Welcome Bonus applies to any sports market pre-match or live, min 3 selections. New clients only, minimum deposit of 5 GBP (or currency equivalent) required. Credit/debit cards only. Minimum odds for the qualifying bet is 1.8 each selection.
User Rating
18+ / CUSTOMERS WILL BE AWARDED £15 IN FREE BETS AND £15 IN FREE SPINS FOR CASINO AND VEGAS NEW CUSTOMERS ONLY / FREE BETS VALID FOR 3 DAYS FREE SPINS VALID FOR 7 DAYS / T&Cs APPLY
User Rating
18+ (or min. legal age, depending on the region). T&Cs apply. Click on this banner to access full T&Cs. Please play responsibly. Gamblingtherapy.org
User Rating
The Best odds! T&Cs apply. Please contact customer service for the bonus conditions.
User Rating
User Rating
18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply
User Rating
New UK players only/First bet in first 14 days/ Any sport with 3 selections/ Deposit and min. 1.8 odds per selection/Minimum stake £5 maximum £40/ Certain payment methods excluded/ T&C apply/18+/begambleaware.org
User Rating
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
User Rating
In order to activate this bonus on the personal TonyBet account, please, enter the bonus code TONY50 when a deposit is made and wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days. This offer is available to new players who made the first deposit. All players must be 18+ years old and of a required legal age to gamble.
User Rating
New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org
User Rating
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org.
User Rating
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
User Rating
New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. See Full T&Cs.
User Rating
18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. T&Cs Apply.
User Rating
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.
User Rating
New Customers only | Minimum qualifying bet £20 | Minimum odds for qualifying bet is 4/5 | Max Bonus Token if qualifying bet loses is £10 | Bonus Token paid within 24 hours of bet settlement | No e-wallets | 18+ begambleaware.org.
User Rating
This offer only applies to your first ever sports bet with BetStars at odds of 2.0 or greater. The minimum stake to qualify is £20. Neteller or Skrill excluded. Terms apply.
User Rating
18+ New Inline UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2=4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions +T&Cs apply.
User Rating
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
User Rating
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
User Rating
18+ New UK+IRE customers. PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
User Rating
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.
Free Bets
One of the ways bookmakers use to attract and retain new customers is through bonuses. Betting Bonuses are an enticing feature since they allow you to enjoy your favourite games without using your own real money. You can even use the bonus to test out the site and the games they offer. You will find that most bookmakers offer welcome bonuses to new customers. When choosing a bookmaker, you will need to compare the bonuses they offer. You should also consider if the bookmaker offers regular promotions to reward its existing customers. One of the bookmakers with a generous welcome bonus is Betfair. Other bookmakers with generous bonuses and promotions are Coral, Betfred, Comeon, William Hill, PaddyPower and BoyleSports.
Mobile Site
With advancements in mobile technology, people now have the ability to enjoy many of the activities they can do on their desktops while on the go. Most betting companies clearly understand this, and it is why they have a mobile site or app version of their sites. This is to ensure customers have the flexibility to enjoy the services of the bookmaker while on the go. When choosing a bookmaker, you will need to consider if they have a mobile site and how it performs with some of the most popular browsers in your device. This is to ensure you can enjoy seamless play and functionality from a site that is highly responsive and performs optimally. In addition, you should consider if the bookmaker provides a real money betting app version. While most bookmakers have mobile sites and apps, bookmakers such as Paddy Power, William Hill, bet365 and betfair rate highly.
Live Betting
Having the option to place live bets is now an essential part for most bookmakers. Punters want the option to enjoy their sports and place live bets as the game is going on. This is a fantastic way to ensure customers have a definitive experience as well as having options to be able to maximize on their earnings. When choosing a bookmaker, you should browse the selection of games they offer for live betting. This is because you will find that some bookmakers offer an extensive selection of live betting markets than others. It is also important to consider the live betting options a bookmaker offers. For example, you should consider if the bookmaker offers detailed statistics for their live betting events. This is to ensure you have access to important information which you can use to inform your betting decisions. Some of the best live betting bookmakers are betfair, Unibet, Paddy Power and William Hill.
Live Streaming
With many bookmakers offering in-play betting, many punters are now finding it necessary to be able to stream their favourite events as they happen. Bookmakers are now offering live streaming to ensure their customers have a complete gambling experience. When choosing a bookmaker, you may need to assess their live streaming options and the events they offer. Some bookmakers may also require you to have a minimum balance to be able to stream live. Others, on the other hand, may require you to place bets if you want to stream an event live. You should also consider if they give you the option to stream their games live on their apps. This option allows you to enjoy your favourite events while on the go. You should also consider the quality of their live streams to ensure you enjoy a seamless live streaming experience. Some of the best Live Streaming Bookmakers are Unibet, BoyleSports, William Hill, Comeon, Betfair, bet365 and Sportingbet.
Odds and Markets
With the numerous bookmakers in the market, the need for competitive odds could not be any bigger. It is important to choose a bookmaker that works on small margins. In addition, it is important to choose a bookmaker that offers rates at their advertised odds. This is because you may find a bookmaker that advertises fantastic odds, yet when a customer places a bet, they do not receive their bets at the advertised rates. It is advisable to first place a small bet to see whether the bookmaker really offers its rates at the advertised odds. When you are choosing a bookmaker, you will also need to consider the markets they offer. You will find some bookmakers have an extensive selection of markets. While not all bookmakers will have this wide selection of markets, it would make sense to choose a bookmaker that offers the sporting event you are most interested in. you can get some of the best betting odds and competitive markets at Paddy Power, Unibet, Betfair, BoyleSports, bet365 and betfair.
Website Design
Since you will be visiting your favourite bookmaker from time to time, it is vital to choose one that has a decent design. Bookmakers are finding it necessary to have a well-arranged and logically designed betting website to enhance the gaming experience of their customers. Customers need to find their favourite events with a few clicks. This is especially important when making live bets. Customers also need a site that is clutter free, yet have the ability to have access to all the sporting events on offer. The design of the site is also of particular importance when a bookmaker has a mobile site or app. A logically and well-thought-out design will mean customers have access to the events they are searching for with just a few clicks. It is also important to consider the responsive and performance of the site. This is because some bookmakers’ sites experience downtime, especially during peak hours. When it comes to the design of their sites, some of the bookmakers that stand out are Betfred, Betfair, William Hill and Boyle Sports.
Customer Service
When enjoying your favourite sporting events, you may encounter some problems. You may find that you want to contact a bookmakers customer care to have the issue reviewed. Therefore, bookmakers strive to have excellent customer care services to ensure they can cater for the needs of their customers in a quick and satisfactory manner. When choosing a bookmaker, you will thus need to choose one that offers excellent customer care services. Most of the bookmakers offer 24/7 customer care services to ensure their customers get help at any time. Furthermore, you will also need to consider the communication channels available from your bookmaker. A top bookmaker will have a live chat option, which allows you to directly contact them and receive an instant response. While most of the bookmakers have excellent customer services, Paddy Power, betfair, William Hill and Boyle Sports seem to rate highly among many users.
Cash Out
Any punter placing bets will always want to get the most out of their bets. This is why most of the bookmakers have cash out betting as an option. With this option, a punter has the ability to close their stake at any time when the event is in progress. This option allows customers to claim a certain percentage of their potential winnings although it would be less than what would have been won at full time. It allows punters to reduce their losses by claiming part of the stake if they feel their bet is losing. Therefore, when choosing a bookmaker, you may need to consider the percentage of cash out they give, and the terms and conditions for this option. You will also find that some bookmakers offer a partial cash out option. This means your bet will be split into two, a running one and a cashed out one. This allows you to cash out a percentage, and leave the other one running to enhance your chance of winning big. PaddyPower, Unibet, bet365 and betfred seem to rate highly when it comes to cash out.
The Best Bookies When It Comes To Payment Methods
Payment methods can make a solid difference when choosing a bookie. Depositing and withdrawing are a vital part of dealing with bookmakers and directly can affect your betting experience. With so many available payment options available and with the rise of e-Wallets – there is an extra aspect that requires your attention. While the most traditional way – using debit cards – stays a top of popularity and is virtually accepted everywhere, different types of bookmaker payment methods certainly have own strong points and benefits to offer.
It would be a major concern issue if a certain bookmaker does not support widely used and established e-Wallets, such as PayPal for example, which bring many advantages like quicker processing times, no transaction fees, no limits do deposit or withdrawal amounts. You can see detailed information per bookie for all major payment methods filtered below.
£7.00
Instant
No Limit
1.50%
£1.00
24 hours
£7000.00
No fee
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
£10.00
Instant
No Limit
No fee
£10.00
24 hours
£5500.00
No fee
#AD New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
£5.00
Instant
No Limit
No fee
£5.00
24 hours
£15000.00
No fee
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.
£10.00
Instant
No Limit
No fee
£0.01
6 hours
£10.00
No fee
18+ New UK+IRE customers. PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
£10.00
Instant
No Limit
No fee
£10.00
6 hours
£10000.00
No fee
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
£10.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
18+ New Inline UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2=4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions +T&Cs apply.
£10.00
Instant
No Limit
No fee
£5.00
24 hours
£5500.00
No fee
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
£10.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
UK and Ireland only, Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs apply
£5.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
£10.00
Instant
No Limit
No fee
£10.00
Instant
No fee
In order to activate this bonus on the personal TonyBet account, please, enter the bonus code TONY50 when a deposit is made and wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days. This offer is available to new players who made the first deposit. All players must be 18+ years old and of a required legal age to gamble.
10.00€
Instant
13000.00€
No fee
15.00€
12 hours
13000.00€
No fee
18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
10.00€
Instant
10000.00€
No fee
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org.
£10.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
New UK players only/First bet in first 14 days/ Any sport with 3 selections/ Deposit and min. 1.8 odds per selection/Minimum stake £5 maximum £40/ Certain payment methods excluded/ T&C apply/18+/begambleaware.org
£10.00
Instant
No Limit
Instant
18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. T&Cs Apply.
£10.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
18+ New customers only. Mobile Only. £10 min deposit activates 1x100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply www.begambleaware.org
£10.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
New customers only,min deposit and bet £10 frim UK card. Min odds evens (1/5 per multi. selection).4x£5 Free Bets valid for 7 days,stake not returned,no cashout.T&Cs apply.18+ begambleaware.org | Please gamble responsibly.
£5.00
Instant
No Limit
No fee
£5.00
Instant
No fee
18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply
No Limit
This offer only applies to your first ever sports bet with BetStars at odds of 2.0 or greater. The minimum stake to qualify is £20. Neteller or Skrill excluded. Terms apply.
£10.00
Instant
No Limit
No fee
£10.00
24 hours
No fee
New Customers Only 18+ begambleaware.org. Min Odds of Evs. Max £10 bet. The max additional profit that will be credited is £100. Full Ts&Cs Apply.
The Best Bookmakers When It Comes To Sports
When choosing a bookmaker, you will most likely choose one that offers the sports you are interested in. You will find that most bookmakers offer a wide selection of sporting events. Which is the deciding factor to choose the best betting company when it comes to sports then?
Most bettors will point to getting the highest odds and sports depth coverage – such as supporting minor leagues and tournaments. But there are also factors like the diversity of betting markets supported, live-streaming, sports specific bonuses. As with anything in life, some bookies will offer better sports betting services with more features and higher quality than others and we made sure to point them out. Furthermore, one should not underestimate the importance of upcoming trends and how a bookmaker is reacting to them. The latest examples are UFC betting and Esports betting sites, which are overtaking the classic bookies with their oldschool coverage.
Regulation & Licensing Of Online Bookmakers In The UK
If you go to the footer of any betting site operating in the UK, you’ll certainly see a bunch of logos with links to organisations like the UK Gambling Commission, the Malta Gaming Authority and other impressive-sounding names. One or more of these links will be present on practically every bookmaker you can find that takes bets from UK punters, and sometimes the links lead to certificates issued by the authorities to the bookie proving its legitimacy. But why is that even necessary, let alone important?
The truth is that the UK gambling market is one of the most heavily regulated ones in the world. Since 2005, every single UK-based bookie is required to undergo certification and be approved for operation by proper UK authorities, and since 2014, even foreign bookmakers willing to operate in the country need to get themselves certified. If you’ve ever gone to the website of a bookmaker that said something along the lines of “We apologize, but we don’t operate in your market currently”, it’s probably because they don’t have the proper certificates.
While that’s certainly a hassle and a half for the bookies, it’s actually really good for players and punters. Any bookmaker licensed by the gambling commission is legally required to present fair odds and pay out any amount that players won fair and square. If they don’t, they’re subject to huge fines (part of which would be used to cover the player’s winnings anyway) and even closure if they fail to comply, thus giving players some extra protection. In addition, many of the regulations are intended to keep people from developing a gambling addiction, like limiting play time or the amount of bets they’re allowed to place.
What is the Gambling Commission?
The main regulating and licensing body in the UK is the Gambling Commission, which was set up in 2005 to enforce the at the time brand new regulations. Based in Birmingham, they’re an entirely independent public body that, while sanctioned by the UK government, is not affiliated with them. Instead, they receive their funding from fees and fines that various casinos and bookmakers pay in order to remain in business. Their primary objective is to protect the consumer by any means necessary – while they won’t directly mediate any issues between bookies and players (that’s what the Independent Betting Adjudication Service is for), they’d still ensure that bookmakers are following the established rules meant to protect their punters.
Whenever a betting site is deemed to be in clear violation of the UK’s gambling laws, the Gambling Commission will issue them a warning and a fine the size of which depends on how big their violation was. Multiple warnings can result in the bookie being stripped of their license (and thus their ability to operate in the UK market) or even taken to court. Obviously that’s the worst case scenario for any online bookmaker, which is why ensuring they operate fairly, legally and transparently is in their best interest – and, naturally, in yours as well.
How to Report a Bookmaker to Regulatory Authorities
But what if you do end up in trouble and, despite everything, a bookmaker is just being completely unreasonable and refusing to pay out wins you won fair and square? As mentioned earlier, the Gambling Commission does not actually mediate any disputes, but that doesn’t mean they shouldn’t be contacted anyway. If you’re absolutely certain that you have been wronged by an online bookie, by all means send a report through their enquiry form and specifying that they have a concern with a gambling business. In addition, you’d do well to also make a claim through IBAS to ensure that you receive the money that you’re owed. While IBAS isn’t a regulatory body in and of itself the way the Gambling Commission is, they’ve been handling gambling-related customer complaints since 1998. To put it simply, IBAS will make sure that you’re reimbursed and the Commission will make sure the fraudulent bookie is punished accordingly.Betting Tips – Top Matches
Looking for free tips? You have found the right place! Here you can see predictions for major sports events, covered and updated on a daily basis. The predictions are free, even though they are made from our team of betting experts which puts a lot of effort into researching, analyzing and comparing stats. These daily tips on popular events on sports like football, basketball or tennis and would give you the edge in placing profitable bets. Please note that even while these predictions are expertly crafted and analysed and will greatly increase your chances of winning, you should not solely rely on them and expect a 100% success rate.
Football Betting
Up to £30
96.18%
92.88%
18+ / CUSTOMERS WILL BE AWARDED £15 IN FREE BETS AND £15 IN FREE SPINS FOR CASINO AND VEGAS NEW CUSTOMERS ONLY / FREE BETS VALID FOR 3 DAYS FREE SPINS VALID FOR 7 DAYS / T&Cs APPLY
Football Betting
Up to £20
94.62%
92.00%
18+ New Inline UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2=4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions +T&Cs apply.
Football Betting
Up to £10
94.62%
93.50%
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org.
Football Betting
Up to £40
93.80%
93.80%
New UK players only/First bet in first 14 days/ Any sport with 3 selections/ Deposit and min. 1.8 odds per selection/Minimum stake £5 maximum £40/ Certain payment methods excluded/ T&C apply/18+/begambleaware.org
Football Betting
Up to £30
93.55%
95.70%
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Football Betting
Up to £100
93.26%
95.60%
#AD New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Football Betting
Up to £10
93.20%
93.13%
New Customers only | Minimum qualifying bet £20 | Minimum odds for qualifying bet is 4/5 | Max Bonus Token if qualifying bet loses is £10 | Bonus Token paid within 24 hours of bet settlement | No e-wallets | 18+ begambleaware.org.
Football Betting
Up to £40
93.15%
93.15%
18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
Football Betting
Up to £100
93.13%
93.13%
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
Football Betting
Up to £10
93.00%
93.00%
18+. Significant T&Cs Apply. Please Gamble Responsibly. BeGambleAware.org.
Football Betting
Up to £10
92.80%
92.40%
18+. Minimum deposit £10. Only real money wagering with minimum 1.80 odds qualifies for the promotion. Bonus bet stake is not included in any winnings and winnings are paid in cash. Bonus bets are valid for 7 days and cannot be split. Additional T&Cs apply.
Football Betting
Up to £25
92.80%
94.50%
18+ | General Promotions Terms Apply | New UK customers only | min bet £10 | matched max £25 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply
Football Betting
No Bonus
92.80%
91.50%
Football Betting
Up to £100
92.80%
92.47%
New Customers Only 18+ begambleaware.org. Min Odds of Evs. Max £10 bet. The max additional profit that will be credited is £100. Full Ts&Cs Apply.
Football Betting
Up to £20
92.72%
92.60%
18+ New UK+IRE customers. PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Football Betting
Up to £10
92.72%
94.50%
18+ (or min. legal age, depending on the region). T&Cs apply. Click on this banner to access full T&Cs. Please play responsibly. Gamblingtherapy.org
Football Betting
Up to £10
92.72%
93.12%
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Football Betting
Up to £50
92.72%
92.48%
In order to activate this bonus on the personal TonyBet account, please, enter the bonus code TONY50 when a deposit is made and wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days. This offer is available to new players who made the first deposit. All players must be 18+ years old and of a required legal age to gamble.
Football Betting
Up to £100
92.72%
93.40%
New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org
Football Betting
Up to £50
92.72%
92.88%
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
Football Betting
The best odds!
92.72%
93.45%
The Best odds! T&Cs apply. Please contact customer service for the bonus conditions.
Football Betting
Up to 1000$
92.72%
92.00%
50% on your sports betting bankroll on your first-ever deposit. Use promo code BOL1000 while making your initial deposit and your 50% bonus will be added onto your balance within seconds. To maximize your earn, you can score up to $1,000.00 worth of free plays from this one deposit.
Football Betting
Up to £20
92.72%
92.50%
New customers only,min deposit and bet £10 frim UK card. Min odds evens (1/5 per multi. selection).4x£5 Free Bets valid for 7 days,stake not returned,no cashout.T&Cs apply.18+ begambleaware.org | Please gamble responsibly.
Football Betting
Up to £20
92.72%
94.95%
This offer only applies to your first ever sports bet with BetStars at odds of 2.0 or greater. The minimum stake to qualify is £20. Neteller or Skrill excluded. Terms apply.
Football Betting
Up to £10
92.00%
91.00%
18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. T&Cs Apply.
Football Betting
Up to £20
92.00%
91.00%
18+. T&C Apply. Free bets non withdrawable. Single & E/W bets only. Free bet stake not included in returns. 30 day free bet expiry. Begambleaware.org
Football Betting
Up to £30
91.80%
93.80%
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.
Football Betting
Up to £10
91.80%
92.35%
UK and Ireland only, Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs apply
Football Betting
Up to £20
91.80%
95.94%
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.
Football Betting
Up to 25€
91.80%
90.80%
New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. See Full T&Cs.
Football Betting
Up to £100
91.80%
94.00%
18+ New customers only. Mobile Only. £10 min deposit activates 1x100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply www.begambleaware.org
Football Betting
Up to £25
91.80%
93.50%
18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply
Football Betting
Up to £30
91.13%
91.13%
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.
Football Betting
Up to £20
91.00%
91.59%
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
Football Betting
Up to £25
91.00%
91.00%
The Sports Welcome Bonus applies to any sports market pre-match or live, min 3 selections. New clients only, minimum deposit of 5 GBP (or currency equivalent) required. Credit/debit cards only. Minimum odds for the qualifying bet is 1.8 each selection.
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Use The Exclusive Promo Code And Get 10% Welcome Bonus Up To £100
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New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
Top 10 bookmakers
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Useful Betting Tools - Find the Best Tools for New & Professional Bettors
FAQ’s
What is a bookmaker?
Also referred to as a bookie, this is an entity that accepts bets on sporting events and pays at the agreed odds. There are numerous bookmakers in the world, with most of them focusing on the most popular events such as football and horse racing. While many of the bookmakers are associated with sporting events, you will find some that include other bets such as political outcomes and ceremonies among many others. A bookmaker needs to be licensed to be able to operate in a country. While many countries allow gambling, it is illegal to gamble in certain jurisdictions.
What is a sports bet?
A sports bet is when you predict the outcome of the result and place a wager. If you win the sports bet, you will be awarded on the odds you had staked. A popular method of placing a sports bet is through a bookmaker. You can find some of the most popular bookmakers online. Most of these bookmakers require the punter to pay upfront before placing a sports bet.
Where to bet?
To find a bookmaker, you can search the internet and compare between the numerous available options. However, to be able to sign up with a bookmaker, it has to be legally registered in your country or jurisdiction. The law requires bookmakers to be registered and regulated by a regulatory and licensing body to ensure they comply with the laws. In addition, a registered bookmaker means it can be trusted.
How to win when betting?
Betting in its nature sure is a risky business, but you do not have to fear since you can use some strategies to maximize on your chances of winning. One of the ways to ensure you have maximum chances of winning is to know the sporting event in and out. While you do not have to be a fanatic, you can research on that event and find out as much as you can about the participants. When it comes to increasing you chances of winning, experience will matter a lot. When you are starting out, you can place little bets as you get familiar with the ins and out of gambling. You can then start betting big when you are confident of skills.
Can I make a living by betting on sports?
While some may consider betting on sports as a hobby, you can actually make a living betting on sports. If you want to depend on sports betting to make a living, then you have to be very good at it. Sports betting is risky and you can have gambling issues if you are not careful. Therefore, you will need to be careful not be addicted to sports gambling. However, since many bookmakers advocate for responsible gambling, you can always seek help. To be able to make a living from sports betting, it is important to do thorough research on the sporting events you are betting. This is to make sure you maximize on your chances of winning.
Which bookmakers do not try to con you?
When choosing a bookmaker, it is important to ensure you are safe. A legal bookmaker will hold a license to operate and it will also be regulated. This will ensure that they are a legal entity that promotes safe and fair gambling. You should also ensure the site is SSL certified to ensure the information you give them is safe and secure. In addition, you may also look for online reviews to hear about what customers are saying about the bookmaker.
Where can I find the best game predictions?
When you are looking for game predictions, you can search for them over the internet. Depending on the sporting event you are looking for, you will find numerous reviews. Some of the bookmakers will also give thorough reviews of some of the big games as well as statistics to help you inform your betting decisions.
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Bet £10 Get
£ 1 0 0
Get up to £100 in Free Bets
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
Get up to
New Customers Get Up To £100 in Bet Credits
#AD New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Back-up bet
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New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.
