Criteria for Evaluating Customer Support at Bookmakers

The following represents the criteria that every online bookmaker’s Customer Support can be evaluated on to ensure that you get the best service when you need it:

The Availability of Bookmakers Customer Service when compared to betting hours and the level of service offered.

Communication channels available to contact the bookmakers support service.

Response times compared to what is promised on the site.

The set of FAQ available and the ease of finding answers and help.

The number of languages offered if players from other non-English speaking countries are targeted.

Reviews and rewards won by the bookmaker for customer support.

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Bookmakers’ Customer Support

The customer support quality is often not considered when selecting an online bookmaker when problems occur, you quickly realise the importance. When we have a query, with our gambling experience on a site, we want to contact the bookmaker. The majority of bookmakers realise this and they went to great lengths to ensure that they offer excellent customer support service – One that ranks highly is Ladbrokes Customer Care

On any good bookmaker site, we will find all the necessary information quickly in their Bookmakers Customer Service area. The different help and support sections should be able to answer all our queries in their FAQ section, all the different contact methods with the necessary details can also be found here. Good Customer Support Services should ideally be open 24/7 for 365 days, to coincide with gambling hours.

The majority of online bookmakers have more than one communication channel available and the following are the most common methods:

Email– the preferred option because of costs. Response might be too slow

Telephone call – this might include toll free calls, Call back options. Difficult when call centre is not open 24h.

Live internet chat with an employee – the preferred option, available 24/7.

Social media – Twitter or WhatsApp messages.

Frequently Asked Questions about Bookmakers Customer Support

For many gamblers the place where they go to when they have questions or want to know more is the Customer Support Section. This is the place where the customer can interact with the bookmaker either by making contact or by working through the FAQ’s section and the answers to the questions posed. There are also on some sites video clips available that deals with different topics. Many of the questions that customers have, is concerned with getting information to enable them to participate in the different betting activities and improve their online betting experience.

The various online bookmakers realised the importance of having files on their sites which contain information which can assist in answering the questions of customers in a fast, easy and efficient way. This gave rise to the inclusion of Frequently Asked Questions (FAQ) under the Help or Contact sections of the website.

The purpose and aim of the FAQ’s is to inform and educate the novice gambler and the experienced gambler on the various topics covered by the Bookmakers Customer Service. The quality of the different sets of FAQ’s must be evaluated and the question must be asked if it sufficiently addresses, the customer’s question?

The first set of FAQ should focus on the bookmaker and the role they play in the betting experience. The questions must relate to the odds offered, how does it relate to the probability of your bet being successful. The different sports and how to place bets on them, the terminology used and the meaning of it. The statistics used and the meaning of it in the different sports should also be explained.

The second set of FAQ’s should answer the questions about the different terminology used in the betting world , the customer can get to learn about the different systems involved in sports betting. The better the betting knowledge of the customer, the greater the chance of them enjoying their betting experience. The questions must address terminology like Yankee and Canadian, Asian Handicap betting, accumulator, in-play betting to teach the customer betting knowledge.

The third set of FAQ’s should focus on the general aspects of the online gambling site and must inform the customer about how to join, account verification and documents needed, how to place your bet, how to claim, banking options, security and protection of personal information to provide peace of mind.

The fourth set of FAQ’s can deal with general questions related to sports betting and the different sports and aspects like live streaming, live results of events, how to stop making losing bets and can link up with blog articles on the site

The purpose of the Bookmakers Customer Support and the FAQ’s is to give the consumer knowledge which in turn, leads to confidence to participate in betting.


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