Criteria for Evaluating Customer Support at Bookmakers

The following represents the criteria that every online bookmaker’s Customer Support can be evaluated on to ensure that you get the best service when you need it:

  • The Availability of Bookmakers Customer Service when compared to betting hours and the level of service offered.
  • Communication channels available to contact the bookmakers support service.
  • Response times compared to what is promised on the site.
  • The set of FAQ available and the ease of finding answers and help.
  • The number of languages offered if players from other non-English speaking countries are targeted.
  • Reviews and rewards won by the bookmaker for customer support.

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Bookmakers’ Customer Support

The customer support quality is often not considered when selecting an online bookmaker when problems occur, you quickly realise the importance. When we have a query, with our gambling experience on a site, we want to contact the bookmaker. The majority of bookmakers realise this and they went to great lengths to ensure that they offer excellent customer support service – One that ranks highly is Ladbrokes Customer Care

On any good bookmaker site, we will find all the necessary information quickly in their Bookmakers Customer Service area. The different help and support sections should be able to answer all our queries in their FAQ section, all the different contact methods with the necessary details can also be found here. Good Customer Support Services should ideally be open 24/7 for 365 days, to coincide with gambling hours.

The majority of online bookmakers have more than one communication channel available and the following are the most common methods:

Email– the preferred option because of costs. Response might be too slow

Telephone call – this might include toll free calls, Call back options. Difficult when call centre is not open 24h.

Live internet chat with an employee – the preferred option, available 24/7.

Social media – Twitter or WhatsApp messages.

Frequently Asked Questions about Bookmakers Customer Support

Given the sheer number of good quality platforms, it might not be easy to pinpoint one of the bookmakers as having the best all-round customer service. However, the best ones have round the clock customer service and several methods with which you can reach their personnel. These methods include live chat, email and social media platforms. Besides, they have friendly staff who are also articulate on various matters and give solutions in a way you can implement with ease. Other bookmakers have detailed FAQ pages where you get quick answers. The leading bookmakers in quality customer service are Betsafe, betway and Ladbrokes.

The best bookmaker for live chat is BetSafe. It has received praise for its speedy and helpful service. While they are not available on Twitter, it takes about 30 seconds to get a customer service agent to assist you. Their live chat is a mix of a robot and a real human to increase service efficiency. When you first contact the service, a robot will receive you. If the question is straightforward, such as matters related to procedures, it will answer you right away. However, if the question requires a detailed explanation, a human representative will chat with you.

The bookmaker with the best phone customer service is Boylesports. It takes an average of ten seconds to answer a call. The customer service team is articulate on the phone and explains complex matters in a few words but clearly. You can reach them at any time of the day and night. Their live chat is also good and you can use it if you do not intend to make a call. The runners up in this category include Energy Bet and Winner Sports. Both of these providers have a very fast and friendly telephone service.

Betway has the best rating when it comes to the best email customer service. It responds to customer emails in less than 15 minutes. Several companies respond to customer emails within this time. However, most of the emails are auto-replies and not answers to the questions asked. Many other bookmakers take up to 24 hours to respond to emails. With speedy response, you can use the email for questions that require resolution rather fast.

The best bookmaker when it comes to Twitter customer service is William Hill. Its customer service personnel responds to direct message queries in less than ten minutes. You get a full solution as you would get on email live chat. The use of the social media platform is convenient for most people as they can get assisted as they use the platform for entertainment. Other bookmakers that have good quality Twitter customer service include Bet365, Betfair, and Boylesports. Unfortunately, most of the biggest brands do not have customer service on Twitter or any other social media platform.

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Written by:   Terry Riley

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