• Football Betting

  • Tennis Betting

  • Ice Hockey Betting

  • Basketball Betting

  • eSport Betting

  • Horse racing Betting

What are the main sports at the bookmakers?

The sports betting industry has experienced dynamic transformations over the last few years thanks to the digital revolution and relaxed government restrictions. Consequently, it has surged in popularity not only in the UK but around the world. Today, sports betting is a fast-growing market offering great potential to both operators and punters. Some of the most popular bettors can expect at bookmakers include:


Football is arguably the leading sport at online bookmakers. The majority of bookies offer comprehensive coverage of this sport as it is popular around the world. Millions of fans travel to support their team as well as catch the action on television. It is a must for every sportsbook to offer the top 5 leagues as well as the Champions League. Both globally and domestically, sports and betting are the same thing, but football and betting have become synonymous.


Another popular sport to place bets on, this fast-paced, end-to-end game is loved by many people. Millions of people around the world enjoy watching basketball in different leagues and tournaments. Bookies also allow punters to wager on all basketball events from EuroLeague and NBA to Champions League and NCAA. The good thing about this sport is that most sportsbooks offer a range of markets giving bettors many valuable opportunities.


Tennis betting is a vast market, with thousands of fans placing bets on tournaments every day. The sport is also a common sport to bet on as it holds events for nine months in a year, offering plenty of opportunities to bettors. What’s more, it has a lot more variables and markets in comparison to any other sport. Punters can choose to bet on one of the four majors – Wimbledon, Australia Open, French Open, and US Open as well as the end of the season ATP Tour finals. Or bet on their favourite player.

Horse & Greyhound Racing

With annual bets of more than £2.5 billion, horse and greyhound racing is ranked the third spectator sport in Britain after football. Every year, there are more than 100,000 races in the UK alone, giving players thousands of opportunities to place and win bets. While there are different ways to bet on greyhound and horse racing, the most popular racing bet is a horse or greyhound to win, place or show.

Another common way to bet is to bet Across the Board – placing a bet on one animal to win, place, and show.


Cricket betting is massively popular among bettors from all over the world. The sport gives the average punter 365 days a year in which s/he can place a bet. There are exciting tournament and series taking place every year including Indian Premier League, English County Championship, T20 matches, ODIs and Test matches. And with cracking odds, it’s easy to see why the sport is popular among bettors.


Gambling on eSports is much bigger than anyone can imagine. Currently valued at approximately £900 million, the eSports market is expected to grow in the coming years. Every major odds comparison platform has already included esports in its portfolio. With every passing event, the prizes and rewards get bigger and the views increase. And where there is money, players, bettors, viewers, and sponsors will follow.

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While it can be challenging to get precise figures, the level of support, global viewership, and level of participation in rugby betting is relatively lower than sports such as football, horse and greyhound racing, and tennis. However, this is expected to grow as new fans and bettors become enthralled with the game.


Golf betting has grown in leaps and bounds in recent years – so much that it’s becoming one of the most popular competitions in the UK to wager on. While there are only two men’s golf tours to bet on – the PGA Tour and the European Tour, there are lots of players in the tournament to wager on.


Another popular betting sport, boxing is one sport that is quite difficult to predict its outcomes in events and matches, making it an exciting to bet on. The sport, like others, offers plenty of opportunities to wager and win some nice money. Additionally, bookies offer competitive odds and several ways to bet on the sport.

What are the differences between bookmakers regarding sports?

Bookmaker’s decision to create a unique betting experience is derived from research, experience and specialization. All operators create unique features custom made for their betting site, which creates a supply pull effect on the inelastic betting market, some of which are discussed below.

William Hill has a feature dubbed #YourOdds. It is run via Twitter and tries to capture the influence of the social media platform and direct it to its site.

Coral has a promotion called Build Your Bet which aims at improving interactions on markets for maximum output. Skybet has My Bet which is a one-stop shop for all activities on the gamer’s bets.

Sportingbet and Betway have explanations for the individual sport. However, Betway has more expansive explanations for the sport, while Sportingbet has head to head statistics for each market.

Why compare Sports Betting odds?

One of the most important keys to being a successful bettor is understanding the chances of a team or player winning in comparison to the betting odds on offer. Continually finding value wagers and betting on them can help punters be successful in gambling. Consequently, it is essential to perform a betting odds