Sportingbet Official Website – Look, Design & Navigation Report

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Sportingbet is an online bookmaker which was started in 1998 by Mark Blandford and is since 2013 part of the GVC Holdings gaming group. They are one of the foremost bookmakers in the world. Licensed in many countries offering daily online betting opportunities to more than 700,000 active punters in more than 26 languages. The various Sportingbet official websites allow more than 8 000 individual betting options in more than 30 sports codes.

The Design and Ease Of Use of Sportingbet Website

Any online betting website must be user-friendly, quick loading onto your computer or mobile device. The page must be inviting to the visitor, allow easy placing of bets and navigation.  The Sporting website is a user-friendly website which can be easily navigated to, provides an enjoyable experience to the novice and more advanced punter. You don’t have to page through endless information to place your bet but in a few clicks be, where you want to be. The page is designed in various shades of blue which creates nice contrasts and doesn’t distract your attention. The page has a navy blue main navigation bar which runs across the page and displays all the main items.

Below it there is a light blue band on which the main sporting codes are offered and a search area on the right-hand side. This makes it very easy to navigate to the sport you are interested in. The betting slip is located on the right hand below the different sports and allows for easy placing of a bet. The page is divided into three clear columns with the centre one the largest. On the left hand, you will find the column with links to different events, sports and the current activities. This will open with one click and display in the centre column. This allows fast access to results and statistics. The centre column provides highlights, live results and top bets. The right-hand column is where you will find your bet slip and other information.